From bio-dyes to marble dust: Kering-backed talent brings material innovation to Pitti
By Lucy Maguire
Vogue Business recently covered a pivotal event in sustainable fashion, the launch of the Kering Materials Innovation Lab at Pitti Uomo in June 2024. This showcase brought together ten emerging brands from across the globe, each selected for their innovative use of lower impact materials and eco-friendly practices.
This event marks a significant step forward in Kering’s mission to foster sustainable fashion, highlighting materials like Tex2Tex™ in prestigious forums.
Tex2Tex™, known for its low-impact recycled polyester made entirely from textile waste, was a key highlight of the showcase. Designers Domenico Orefice and Francesco-Tolotta (TOLO) prominently featured Tex2Tex™ in their collections. Domenico’s signature jacket, made from Tex2Tex™ Titan canvas, and TOLO’s use of Tex2Tex™ Cordelia Spacer mesh, illustrated the material’s potential to revolutionize fashion sustainability.
The S/Style showroom’s runway presentation, which garnered significant attention from the Pitti Imagine team, underscored the innovative spirit of these materials. Vogue Business’s in-depth coverage emphasizes the importance of these developments and Kering’s role in promoting sustainable fashion practices on a global stage.
For more details on this transformative event, read the full article on Vogue Business here.
