Raw Materials - O:flax

Below is the inside panel text of the consumer hangtag for our organic flax products. Click here to see the artwork (500k).

More than just organic!

Welcome to the age of “bast” fibers. Bast fibers come from the bark of many
annual plants such as jute, ramie, hemp, nettles and flax. These fibers are naturally
suited for sustainable farming and will be an increasingly important supplement
to cotton and synthetic fiber production in the years to come.

A plant’s bark is normally much less prone to damage due to insects compared to
a plant’s flower, the origin of cotton fibers. Bast fiber plants, because of their tight
planting density, normally shade out most weeds, and keep the soils beneath moist
and thriving with microorganisms. For these reasons bast fibers can more easily be
grown without chemicals, and without irrigation.

These fibers normally are grown outside the prime agricultural land of the
“cotton belt”. For the last 80 years the net acreage of cotton in the world has not
expanded,but the output of cotton from those lands has expanded by 300%. With
the amount of chemicals and irrigation needed on those lands, which year after
year grow the world’s cotton crops, one can easily see that alternative crops and
cropland are needed to provide for the growing demand of future generations.

As a bast fiber O:flax has all these advantages, but also is 3rd party
certified to be grown according to EU and USDA Organic standards, one of the
highest ecological farming standards in the world.


The new standard in sustainability.